Tuesday, April 23, 2013

Meat cut in store vs. Meat cut out of store

  What is portrayed in TV ads and what people actually care about rarely cross paths in the real world.

 
Stylish and Practical
Sometimes people are left scratching their heads with some of the logic of TV ads such as.....
Acting as if a fast food joint has gourmet chefs working in back


Alienating half the audience by making them seem stupid
Alienating half of the audience by making it gender specific
Losing a man card because of your choice in light beer
  
Staging parties where women talk about how yogurt has helped normalize their dumping
The latest in a long line of failure is that of Arby's acting as if meat cut in the establishment is of higher quality than meat cut outside of the establishment. Yes, that literally has been the premise of an entire 5 minute special here it is for your viewing pleasure.
 First off I guess I'll just put this out there that it might just be me, but why would you put this guy on as your face of integrity...
Pictured Above: Integrity

Honestly, I could care less where meat is sliced and I doubt you do if you are eating at Arby's, chance's are the last thing you are worrying about is what you are stuffing down your legitimate seed's gullet.
Yeah eat it kids stuff your fat little greasy faces

 I highly doubt there is anyone out there who really thinks freshness is based on when the knife parses that preservative saturated piece of plastic that is Arby's meat. Here is what I'm guessing a conversation would go like with an Arby's marketing expert.

Arby's Marketing Expert: Good evening sir, can I interest you in this poor excuse for meat that we cut in store.
Consumer: Umm I'd kinda rather just eat this delicious steak that was cut out of store by a butcher.
Arby's ME: Did I mention our meat is cut in store?
Consumer: Yes, you did but that sort of looks like thinly sliced pieces of cowboy boots and this is steak.
Arby's ME: Did I mention our meat is cut in...
Consumer: I can't argue with that mmm fresh cut meat.


And in no way am I saying that Subway's meat is steak compared to Arby's meat but the argument Arby's is making seem's to be soundly in favor of meat that is cut fresh is far better than meat that isn't. And also in no way am I saying Subway is off the hook either in marketing campaigns. 



Because nothing makes someone crave a meatball marinara like adults with annoying children's voices.


 Well, that was my vent for the day and this will be my last post for a while...


 Calm down Tim only til finals week is over because I need to focus my creative energies on school.
Have a good rest of the week loyal fans. Peace out.
      

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